LOFT Website Directory Listing Options:
Premium: Name, address, phone, website, email, bolder type. Includes logo and short description.
- For-Profit Businesses-$225 per year
- Non-Profit Business/Organizations-$150 per year
Regular: Name, address, phone, website and email, regular type, no logo or description.
- For-Profit Businesses-$175 per year
- Non-Profit Business/Organizations-$100 per year
LOFT Business Partners receive discounts on all print, electronic, and social media advertising (more info coming soon). Business Partners will be contacted directly about special offers throughout the year.
Thinking of becoming a LOFT Business Partner? Consider these stats*…
♦ LGBT consumers are extremely loyal to brands they see as friendly to them. In fact, 68% of LGBT consumers say they are more likely to buy from an LGBT-friendly company – a perception based on advertising and word-of-mouth.
♦ Brands that feature LGBT imagery in their advertising are looked upon more favorably by the LGBT market. 71% of LGBT consumers said they have a more positive impression of companies that run advertising geared toward them.
♦ LGBT consumers are early adopters when it comes to embracing new products and trends. Since they are also more than twice as likely to seek advice from their friends and peers, a new product offering can benefit greatly from the LGBT market.
♦ LGBT consumers spend over $600 billion every year.
♦ The LGBT community over-indexes in categories such as affluence and education level. The average LGBT annual household income is $61,000, 20.4% higher than in a heterosexual household. And 83% of LGBT people have attended and/or graduated from college.
♦ Research shows that the LGBT community absorbs more media than heterosexual consumers – especially TV and print.
Becoming a LOFT Business Partner is an amazing deal and an amazing opportunity to both market your business to a loyal consumer group, and support a much-needed and hard-working LGBT community center.
Being a LOFT Business Partner not only makes good business sense, it just makes sense!
* pointb communications