Are you a forward-thinking business, proudly owned by members of the LGBTQ+ community, or deeply committed to supporting LGBTQ+ inclusivity? Do you recognize the immense value in fostering an environment that celebrates diversity and equality?
If your answer is yes, then The LOFT's Business Partner Program is tailor-made for you! It's more than just a partnership; it's an opportunity to forge meaningful connections within the LGBTQ+ community while enhancing your business's visibility and impact.
By joining forces with us, you're not just gaining a partner — you're becoming a catalyst for positive change. Your support helps create safer, more inclusive spaces for LGBTQ+ individuals, making a tangible difference in their lives.
Let's build a brighter future together.
The LOFT Business Partner Package:
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Your advertisement will be showcased in our weekly community email blast for four consecutive weeks and will be linked directly to your website. Please note, blackout dates may apply to ensure optimal visibility and engagement.
Additionally, if you're seeking professional media creation to truly make your ad shine, we offer this service for an additional cost. Let us bring your vision to life and maximize the impact of your advertisement.
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Gain exposure for your business by securing a coveted spot in The LOFT's website directory listing. Your business's vital information—name, address, phone number, website, email, and captivating logo—will be featured, ensuring maximum visibility to our diverse and engaged audience.
Accompanying your listing will be a succinct yet compelling description, capturing the essence of your business and enticing potential customers to learn more.
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Boost Your Visibility on Social Media - Reach our engaged online community through up to two Instagram or Facebook Story shares per year.
You can:
1) Send us 1–2 ready-to-post story graphics or videos, and we’ll share them directly on our stories with proper tagging, OR
2) Tag us in your own social media story, and we’ll re-share it with our audience, OR
3) Use your (1080 x 1920 pixels) eblast ad as your social media graphic - we will share directly on our stories with proper tagging
It’s a simple, effective way to drive traffic and visibility to your business while showing your support for The LOFT’s mission.
Pricing: For-Profits = $500 / Nonprofits = $250 (proof of nonprofit status required at time of purchase)
Contact [email protected] to become a LOFT Business Partner!
Thinking of becoming a LOFT Business Partner? Consider these stats*…
♦ LGBTQ+ consumers are extremely loyal to brands they see as friendly to them. In fact, 68% of LGBTQ+ consumers say they are more likely to buy from an LGBTQ+-friendly company – a perception based on advertising and word-of-mouth.
♦ Brands that feature LGBTQ+ imagery in their advertising are looked upon more favorably by the LGBTQ+ market. 71% of LGBTQ+ consumers said they have a more positive impression of companies that run advertising geared toward them.
♦ LGBTQ+ consumers are early adopters when it comes to embracing new products and trends. Since they are also more than twice as likely to seek advice from their friends and peers, a new product offering can benefit greatly from the LGBTQ+ market.
♦ LGBTQ+ consumers spend over $600 billion every year.
♦ The LGBTQ+ community over-indexes in categories such as affluence and education level. The average LGBTQ+ annual household income is $61,000, 20.4% higher than in a heterosexual household. And 83% of LGBTQ+ people have attended and/or graduated from college.
♦ Research shows that the LGBTQ+ community absorbs more media than heterosexual consumers – especially TV and print.
Becoming a LOFT Business Partner is a wonderful opportunity to market your business to a loyal consumer group and support a crucial and hard-working LGBTQ+ community center.
Being a LOFT Business Partner not only makes good business sense, it just makes sense!