Director, Marketing & Creative Communications

Position: Director, Marketing & Creative Communications
Reports to: Chief Executive Officer
40 hours per week
Compensation: $65,000
White Plains, NY
Agency Description:
Founded in 1983 and incorporated in 1993, The LOFT LGBTQ+ Community Center provides a safe gathering place for the lesbian, gay, bisexual,
transgender, queer, and supportive communities of Westchester County and the Hudson Valley region. The LOFT facilitates a wide range of
educational, health, social service, and recreational programs and advocates for improved services for the LGBTQ+ community. Our mission is to
further the cause of inclusion, diversity, and pride through education, advocacy, and celebration.
Position Overview:
The LOFT LGBTQ+ Community Center, is actively seeking a visionary and strategic Director of Marketing and Creative Communications to lead our
Creative Communications Department. Working in tandem with a dedicated Social Media & Creative Communications Associate, this dynamic duo
will be instrumental in amplifying our mission and enhancing the visibility of our organization. The ideal candidate will be a visionary creative
thinker with a robust background in strategic planning, brand management, and the application of cutting-edge marketing techniques with a high
level of understanding of the LGBTQ+ Community. Together, they will drive the evolution of our brand narrative and engagement strategies across
various platforms. If you are passionate about fostering inclusivity and diversity and possess a flair for innovative marketing, we invite you to join us
on this exciting journey of impact and transformation.
Principal Functions:
• Strategic Planning: Develop and implement comprehensive marketing and communication strategies aligned with The LOFT's mission and
• Brand Management: Oversee the development and maintenance of The LOFT's brand identity, ensuring consistency across all
communication channels.
• Campaign Development: Design and execute campaigns as identified and designated by the CEO, ensuring alignment with organizational
• Online Presence: Develop and maintain The LOFT's visibility through engaging written materials and online content, including social
media platforms, website content, and other digital channels.
• Collateral Management: Manage the development, distribution, and maintenance of print and electronic collateral, including weekly
newsletters, brochures, OUT Spoken magazine, email blasts, and other promotional materials.
• Media Relations: Cultivate and maintain relationships with media outlets to ensure positive coverage of The LOFT's activities and
• Business Development: Manage our current business development partnerships and identify and pursue opportunities for new
partnerships, collaborations, and sponsorships to support the organization's growth and sustainability.
Key Responsibilities:
• Develop and execute creative marketing campaigns to promote The LOFT's programs, events, and advocacy efforts.
• Create and manage compelling content for various communication channels, including press releases, articles, and social media posts.
• Oversee the production and distribution of print and electronic collateral, ensuring consistent messaging and brand representation.
• Collaborate with the CEO and other departments to align marketing strategies with organizational goals.
• Monitor and analyze the effectiveness of marketing and communication efforts, adjusting strategies as needed to achieve optimal results.
• Stay abreast of industry trends, emerging technologies, and marketing innovations to ensure The LOFT remains at the forefront of
communication strategies.
• Proven experience in strategic planning, brand management, and creative marketing.
• Strong written and verbal communication skills.
• Proficiency in digital marketing, social media platforms, and content creation.
• Excellent project management and organizational skills.
• Ability to work collaboratively in a dynamic, mission-driven environment.
The LOFT is committed to creating an anti-racist and LGBTQ+ culturally competent environment. We encourage applications from individuals who
share our commitment to diversity and inclusion. To be considered, please submit your resume, cover letter, and portfolio showcasing your relevant
work to [email protected]. Applications will be accepted until the position is filled.

The LOFT is an Equal Opportunity Employer.